TORONTO, ON, January 29, 2007 – With each new year, thousands of Canadians resolve to get into better physical shape and maintain a healthy weight. Kellogg Canada and personal training company TriFit Inc. are helping Canadians start off 2007 on the right foot (and arm) by including a wrist/ankle weight in specially marked boxes of Special K* and Vector*.

"With their busy schedules, more and more Canadians want simple solutions to help them stay in shape," said TriFit personal trainer Trista Swanson. "Using wrist/ankle weights during a workout or while doing everyday activities makes this possible. It's as easy as strapping one on your ankle and doing leg lifts while on the phone for a great quad workout."

Exercise combined with a balanced diet that includes low-fat choices such as Special K* cereal can assist in achieving and maintaining a healthy body weight. That's why Kellogg's* Special K* is making it easier for adults concerned with weight maintenance to incorporate exercise and nutritious foods into their daily routines. For six weeks, Kellogg's wrist/ankle weights, valued at $7.99 each, can be found in specially marked packages of Kellogg's* Special K* and Vector* meal replacement while supplies last.

Wrist/ankle weights make it easy for Canadians to keep their New Year's resolutions by helping workouts become more efficient. The wrist/ankle weight is a soft, nylon cuff that can be filled with sand or salt and then fastened around wrists or ankles. These weights are used to increase exercise resistance to safely and effectively strengthen and tone the body with approximately one pound per weight.

Here are some helpful tips from TriFit experts to help simplify getting in shape:

• Workout while you watch. Wrist and ankle weights turn a favourite TV program into a great exercise opportunity. Simply put weights on wrists and get an arm workout by doing curls during the first part of the show. Then, put weights on ankles for side leg raises after the first set of commercials.
• Pump up your walking routine. Wearing wrist weights during a walk is an easy way to turn a stroll into a full-body workout when sets of arm curls are included.
• Make the most of it. It's easy to take workouts to the next level. Whether you're exercising at the gym or at home, wearing wrist and ankle weights will help you get the most out of your activity.

Kellogg's wrist/ankle weights can be found in specially marked boxes of Special K* Original cereal, Special K* Red Berries* cereal, Special K* Vanilla Almond* cereal and Vector* meal replacement, while quantities last. Each wrist/ankle weight includes an instructional insert from TriFit, illustrating various exercises that consumers can try while utilizing the weight. Canadians will want to collect four wrist/ankle weights - one for each limb.

Visit kelloggs.getfitathome.ca for additional exercise and nutrition tips from TriFit Inc. and Kellogg Canada.

About Kellogg Canada Founded in 1914, Kellogg Canada is the leading manufacturer of ready-to-eat cereal in Canada. The company's brands include Special K*, Vector*, All-Bran*, Kellogg's Corn Flakes*, Kellogg's* Two Scoops* Raisin Bran, Eggo*, Nutri-Grain*, Rice Krispies*, Pop-Tarts*, Kellogg's Frosted Flakes*, and Froot Loops*. In addition to providing nutritious, high-quality foods, Kellogg Canada is committed to educating consumers about nutrition and healthy, active living through responsible packaging, brochures, advertising and symposia developed with the scientific and medical communities. For more information, visit the Kellogg Canada website at www.kelloggs.ca.

About TriFit Inc.
TriFit is a leading provider of creative solutions that enhance health, energy and performance. In business since 1978, TriFit has worked with many leading businesses and organizations to enhance personal and organizational health by offering a broad range of fitness, health and wellness services. For more information visit the TriFit website at www.trifit.com.

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