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Kellogg Canada's Working Together to Help Kids Grow* initiative is part of the company's ongoing commitment to partner with select national organizations that also support the healthy development of children. Kellogg's* supports a variety of children's charities in Canada with an ongoing commitment to two key charitable organizations:

Kids Help Foundation

  • Kids Help Phone - The Kids Help Phone logo and toll-free number are featured on Kellogg's* cereal boxes and convenience food boxes. Together Kellogg Canada and Kids Help Phone also spearheaded “Know Me Better”, a national survey that will talk to teens about self-esteem and barriers to self-empowerment.
  • Parent Help Line - The Parents Help Line logo and toll-free number are featured on Kellogg's* cereal boxes and convenience food boxes.
Children's Wish Foundation
Kellogg Canada is a sponsor of the Children's Wish Foundation, a non-profit organization dedicated to fulfilling a favourite wish for children afflicted with a high risk, life-threatening illness. Kellogg Canada plays an active role in helping to grant the wishes of kids from across Canada through our partnerships with professional athletes, celebrities and unique destinations and experiences.

Kellogg Canada's support is also dedicated to the Canadian Association of Food Banks. Our contributions benefit breakfast programs across Canada.

In past years, Kellogg Canada has also partnered with the Canadian Cancer Society, National Cancer Institute of Canada, Canadian Diabetes Association, Health Canada, Canadian Dietetic Association, Heart & Stroke Foundation, Canadian Breast Cancer Foundation, and the Department of Nutritional Sciences at the University of Toronto. These partnerships have fostered many unique programs and initiatives.